PHUA WEE KEONG

Great Eastern Life began its operations in 1908 as a branch office of The Great Eastern Life Assurance Company Limited. The Malaysian operations were subsequently transferred to a locally incorporated public company, GELM under the Scheme of Transfer of Business. The Company was certified by The Malaysia Book of Records in 1998 as “The Oldest and Largest Life Insurer” in Malaysia.

With more than a century of experience and solid financial foundation, GELM has RM81.2 billion in assets, over 3.0 million policies in force, and a network of 19,000 agents nationwide as at 31 December 2018. To date, GELM has 21 branches nationwide and products including life insurance plans, investment-linked plans, mortgage protection, business protection, employee benefits, medical insurance and group health benefit schemes. GELM is a wholly-owned subsidiary of Great Eastern Holdings Limited (GEH) and its ultimate holding company is Oversea-Chinese Banking Corporation (OCBC) Limited.

As the oldest and most established life insurer in Malaysia, we continue to set new standards as an innovative industry leader. We have provided generations of Malaysians with innovative financial solutions to protect them against the unexpected throughout different stages of their lives. This is complemented by our expanding suite of health protection products to help our customers better manage the economic implications of escalating medical costs.

Over the years, we have won many prestigious accolades in affirmation of our industry leadership. In 2019, GELM made history by becoming the only life insurance company to be conferred the prestigious Reader’s Digest Trusted Brand Gold Award in the Life Insurance category for the 16th consecutive year. Additionally, GELM bagged Gold in the category of Health Insurance for the second consecutive year. The company also won the Nation Branding Award at The BrandLaureate BestBrands Awards 2018-2019, and the Putra Brand Award 2018 for Top Brand in Banking, Investment, and Insurance category amongst many other awards.